The brain of the family kitchen
A week of meals your
family will actually eat.
Tova plans your week's meals around your family's tastes, your pantry, your budget, and everyone's body. So you can stop worrying about food and start enjoying it together.
14 days free. No card. Cancel anytime.
Use Tova in your browser today. iOS and Android apps coming this autumn.
It's Tuesday, 6:47pm.
You haven't started dinner.
Three hungry kids. The youngest can't have dairy. The eldest just went vegetarian. You're €40 over budget for the week. Your partner is travelling. The fridge has a half-bag of spinach, three eggs, and a jar of pesto.
This is the problem Tova solves.
For every family.
Whatever your kitchen looks like, Tova meets you there.
The busy family
"I waste 30 minutes every Sunday trying to figure out the week's meals."
Two parents, 1–3 kids, dual-incomes, time-starved, mid-tier grocery budget. Tova plans the week around your weekday rhythm — quick weeknight wins, slower weekend cooking, leftovers that show up where you need them.
The health-conscious couple
"I want to eat well without being chained to a calorie tracker."
Twenties to forties, attentive to what they eat, tired of manually logging every meal. Tova hits your protein and calorie goals in the background — you just eat the meal that's already on your plate.
The dietary-needs family
"Every recipe app fails me on at least one constraint."
Allergies, coeliac, diabetes, IBS, vegan, halal, kosher. Every member's needs are recorded on their own profile, so the household you are cooking for is never guesswork.
The multi-generational household
"Mum's diabetic, the kids hate vegetables, my partner's training for a marathon."
Caring for kids and aging parents at the same time. Tova plans one weekly menu that works for everyone you love — no separate meals, no resentment.
Five screens. One quiet kitchen.
Every screen built around the way real families actually plan, shop, and eat. The same screens that ship in the app.
Weekly Plan
Tap a day, see the meals. Tap a meal, see the recipe.
Smart Shopping
Auto-generated, grouped by aisle, budget-tracked.
Family Profile
Allergies, diets, health needs — for everyone.
Recipe Detail
Time, calories, protein, cost — at a glance.
One Plan
Up to 6 family members. One annual plan. Cancel anytime.
The real app. On every screen.
These are actual screenshots from Tova — the meal planner, shopping list, and health tracker exactly as your family will see them.
Weekly Meal Planner
Smart Shopping List
Health Tracker
Two minutes to set up.
Your week, sorted.
No spreadsheets. No tedious recipe-clipping. Just answer a few questions and Tova does the rest.
Everything the family kitchen needs.
Every diet on record
Each family member gets a profile carrying their allergies, intolerances, religious preferences and chosen diet, visible to whoever is cooking. Automatic filtering of the weekly plan is not live yet.
Pantry-aware planning
Tova knows what's already in your kitchen and plans meals to use it up first. Reduce food waste by 25% on average.
Budget-aware
Set your weekly grocery budget. Tova plans meals you'll love, within what you can spend. Save €30–50 a week.
Smart shopping list
Auto-generated, grouped by category, with prices. Subtracts your pantry. One trip. No forgotten items.
Family health log
Daily protein, calories, water, weight, workouts — for everyone in the family who wants to track. Quiet, never preachy.
Recipe library
Hundreds of family-tested recipes spanning every cuisine, dietary need, and skill level.
A plan for every family.
Free forever for the basics. One affordable annual plan for the whole family. No hidden fees.
Family
€4.99
/month
or €49.99/year — save 17%
Up to 4 family members. Full recipe library. Pantry management. Smart shopping list with budget. Health tracking for the whole family.
Start 14-day trial14-day free trial. No card required.
Pro
€9.99
/month
or €99.99/year — save 17%
Everything in Family. Unlimited family members. Multi-store price comparison. AI nutrition coach. Advanced macro tracking. Priority support.
Start 14-day trialEarly access — June 2026
We're just getting started — and we want your kitchen to shape it.
Tova is brand new. Instead of inventing reviews, we'd rather earn yours. Founding families get every feature free during launch and a direct line to the people building it.
Become a founding family — freeMade by a parent in Belgium. No credit card. Cancel anytime.
The honest answers.
What is Tova?
Tova is a family meal-planning and health-tracking app. It plans your week's meals around your family's tastes, your pantry and what's in season — and turns the result into a smart shopping list and a quiet eye on everyone's wellbeing.
How does Tova actually save us time?
Most parents spend 4–5 hours a week thinking about, shopping for, and prepping meals. Tova takes the planning and shopping-list work off your plate entirely — about 90 minutes saved per week, on average.
Will Tova actually save us money?
On average, families report saving €30–50 a week, primarily by reducing food waste (we plan around what's in your pantry first) and by avoiding unplanned grocery trips.
Does Tova support food allergies and dietary needs?
Not yet, and we would rather say so. You can record gluten-free, dairy-free, vegetarian, vegan, halal, kosher, low-FODMAP, diabetic-friendly or any combination against each family member, and everyone cooking can see them. What Tova does not yet do is filter or build the weekly plan around them automatically — that is being built, and until it ships you should check every plan yourself. Never rely on Tova for a severe allergy.
How long does it take to set up?
Two minutes. Family size, ages, dietary needs, allergies, weekly budget, country, supermarket — that's it.
How many family members can use one plan?
The Family plan supports up to 4 members. The Pro plan supports unlimited members — ideal for larger households or extended families.
Can I cancel anytime?
Yes. Cancel from inside Tova in your browser at any time. Your last meal plan is yours to keep.
Plan your week,
in the shade.
Two minutes to set up. A week of meals your family will actually eat. A shopping list that knows your pantry. A quiet eye on everyone's body. Free forever for the basics.
Start 14-day trial14 days free. No card. Cancel anytime.
